To provide marketers with the most thoughtful and impactful solutions, leveraging the unique power of the world’s most influential video creators with their audiences.
By tapping into the best and brightest social creators and influencers available, we provide brands with a unique opportunity to make an authentic connection that is both genuine and effective. We break with the norms of standard advertising by connecting consumers with people they like, relate to, and trust.
Our goal is to elevate brands in the minds of consumers everywhere in a way that goes well beyond just the message. Our aim is to be personal, meaningful and impactful by activating the oldest and most effective form of advertising – word of mouth.
Click here if you’d like to know more about our mission and culture.
AN MPN with a heart for creators and a mind for brands
Are we a Multi-Platform Network? The short answer is yes. We do operate MPNs globally, in fact, we operate the largest MPN in China (the biggest video viewing market on Earth). However, we are decidedly different than most MPNs.
Thoughtful Media puts a lot of effort into the details. We pride ourselves on our close relationships with influencers and our understanding of how their audiences will positively impact brands. Our approach is unique because we feel that authenticity and integrity are paramount. We do our utmost to work with influencers who genuinely want to represent a brand. We refuse to shoehorn in talent simply because they are available.
It is core to our process that we rigorously evaluate the needs of our clients, carefully select the best creative partners, and work collaboratively to make sure that all parties are happy with the end results. Our aim is to always be an MPN with a heart for creators and a mind for business.
Thoughtful Media is led by a team of seasoned executives with extensive backgrounds in the international advertising and entertainment industries.
Chief Executive Officer
Dan Thorman serves as the Chief Executive Officer for Thoughtful Media Group (TMG). Dan focuses on strategic business development, corporate structure, and finance. Dan has broad experience managing corporate business and legal affairs across a diverse cross-section of functional areas. Specifically, he has focused efforts in the creation of online and television advertising solutions as well as early-stage company finance, operations and evolution, and technical project specification and management. In recent years, he has assisted in raising millions of dollars in corporate financing. Dan co-founded TMG to capitalize on the global changes occurring in the Online Media and Advertising sectors.
Prior to TMG, Dan served as a Managing Partner at MR Holdings, a Los Angeles based branded entertainment company focused on the television market. Since its founding in 2003, he successfully deployed over $25 Million in brand dollars into television media from major global advertisers. Dan also served as the Chief Financial Officer of INNX, Inc., a venture capital financed convergent media company which provided television news, internet content, and targeted advertising opportunities to hundreds of network television affiliates and advertisers across North America.
Before his work in online and television advertising solutions, Dan was a founding partner of San Francisco-based Ignition, Inc., a leading design and engineering company of interactive products and data integration solutions for large corporations. Ignition clients included Hewlett Packard, the United Nations, and McKinsey & Company. At Ignition, Dan managed operations of the company, including technical, financial and administrative functions. Dan also managed large software and technical development projects for clients with a specialty in technical problem solving and specification of hardware systems.
Dan has a BS in accounting from George Mason University and has passed the Certified Public Accounting (CPA) examination.
President, International Operations
Described by Campaign magazine as “one of the great personalities of our industry”, Dr. Ingrouille has headed major agencies in Asia Pacific, including McCann and Publicis. Hailing originally from Guernsey in the Channel Islands, he has worked and lived in the United States, Germany, Singapore, Thailand and Hong Kong. He studied at Exeter University and holds an MBA and PhD in Sociology.
General Counsel & Global Head of Business Affairs
In January 2017, Michael Jaffa was hired as TMG’s General Counsel and Global Head of Business Affairs. Mike last worked as the Head of Business Affairs for DreamWorks Animation Television, and before that he served in a similar role at Hasbro Studios. Mike has over 20 years of experience handling licensing, production, merchandising, complex international transactions and employment issues for large and small entertainment companies and technology startups. In addition to overseeing all of TMG’s legal matters, Mike will focus his initial efforts on establishing the framework for TMG’s continued growth in international markets, including facilitating the formation of a regional headquarters in South East Asia and assisting with potential M&A transactions.
President of Thoughtful China, EVP Thoughtful Media Group
Timothy Kwok is one of China’s leading digital marketing professionals with global experience at companies such as Sapient, Communication Central Group (now known as Digitas China), Lemon Asia and Shepherd Digital, which he founded in 2007. Timothy joined Thoughtful China from Great Works, an award-winning full-service digital marketing agency with offices in Stockholm, Barcelona, New York, Tokyo and Shanghai.
Timothy has worked in diverse markets such as the U.S., India and Hong Kong, but has been based in Shanghai for the past eight years. He relocated to China with Lemon as director of operations, growing that business from 10 people in 2004 to about 70 people within 18 months, while also adding offices in Beijing and Shenzhen.
He has handled digital marketing for advertisers such as Audi, Agriculture Bank of China, BenQ, China Eastern Airlines, Electronic Arts, Forbes magazine, Goldman Sachs, Financial Times, Harvard Business Review, Jin Jiang International Hotels, KFC, Nippon Paint, Philips Lighting, Lucent Technologies, Mercer Consulting, Sony Electronics, TOTO, Jelly Belly Candy Company and Jardine Schindler.
Timothy’s project portfolio ranges from digital marketing campaigns to complex enterprise architecture solutions, such as word-of-mouth marketing, mobile and CRM campaigns, CMS development, large-scale data migration and system integration projects, as well as other mission-critical applications development.
Timothy is an active member of the Hong Kong Chamber of Commerce and the Canadian Chamber of Commerce and he serves as a commissioner of the Anti-Spam Committee of Internet Society of China (ASISC). He received a bachelor’s degree in economics as well as computing and information science from Queen’s University in Canada.
20 MAY 2015, LOS ANGELES, USA
Thoughtful Media Group, a global multi-channel network (MCN) with offices in Los Angeles, Shanghai and Bangkok, has closed a round of financing totaling $8 million from investors across the US, Europe and Asia ahead of a Series B offering planned for later this year. The combined funds will further Thoughtful’s push into emerging markets and advertising segments around the world.
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